Koko Val Hawaiʻi

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Our Story

Kōko Val Hawaiʻi is a locally owned, small family business based in Wailuku, Maui, Hawaiʻi, which creates delicious fruit spreads in various flavors using low amounts of organic cane sugar. Each spread is a healthy alternative to commercially produced jams and the perfect gift from Hawai’i! 

Koko Val Hawai’i was founded by Claudia B. in the midst of the COVID-19 pandemic in 2020. She wanted to share her love for the beautiful Hawaiian islands by creating something special to reflect the Hawaiian lifestyle and Hawaii’s beauty.

Koko Val Hawaii, originally a Hawaiian pop up boutique, was completely rebranded in 2024. Claudia followed her passion of making jams which she learned from her mother. She fell in love with the craft and decided to create her own low sugar version of a jam.
 

The brand got its name after Claudia’s daughter Koko Val (short for Kōlea Valentina), who inspired her to become an entrepreneur. 

MEET THE CULINARY ARTIST: CLAUDIA

When I was a little girl, growing up in Austria and spending the summers in Poland, I watched my grandmother cooking and canning fruits. My family had a big orchard with various fruit trees and and a vegetable garden. To ensure having nutritious fruits and vegetables during the cold winters in Europe, we canned the vegetables or made jams with the fruits that were available. It was a lifestyle – a lifestyle of healthy living and using whatever was given to us by nature.
This experience made me become passionate about how amazing and clever preserving was.
Fascinated by Hawaii’s tropical fruits such as Mango, Pineapple and Passion fruit, my mom and I started making jams in my home kitchen on Maui during the COVID19 pandemic in 2020. We then enjoyed the freshly made jam on toast or pastries.
With many years of work experience and a business degree from Hawai’i Pacific University, I was inspired and determined to start a family business sharing a culinary delight of fine Hawaiian fruits with the rest of the world.

The BRAND

The Koko Val Hawai’i brand stands for high quality fruit spreads, which are made with locally grown fruits, minimal sugar and lots of Aloha.  We use high quality pectin. All our products are 100 % VEGAN. 

Made in small batches and hand-filled, each flavor is perfect for enjoying or gifting.

IS IT A JAM OR FRUIT SPREAD?

Technically, a jam is called a jam because of its very high sugar content. Since our products are low in sugar, we refer to them as fruit spreads. This means that we use at least a third less sugar than a regular jar of jam. Also we don’t ever use High Fructose Corn Syrup or any artificial ingredients in any of our products. The shelf life is approximately 9-12 months.
“I hope that you enjoy the exceptional taste of my fruit spreads. Thank you for supporting me and my family with purchasing products from my online shop or from any of the featured retail stores on the islands”.

ALOHA
-Claudia & 'Ohana

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Claudia - Founder of Koko Val Hawai'i Fruit Spreads

Our Mission

We want you to feel delighted and satisfied with all our fruit spreads. We support local commerce and sustainability.

We keep the tradition of the slow art of making jam alive crafting fruit spreads with excellence, love and Aloha.

We love supporting local farms. Ultimately, we want Hawaii to be a self sustaining & thriving economy.

Our Vision

It is our vision that Koko Val Hawaiʻi can become a global Hawaiian fruit spread brand and that its reputation for origin and quality would reach customers all around the world.

Our Vision

It is our vision that Koko Val Hawaiʻi can become a global Hawaiian fruit brand and that itʻs reputation for origin and quality would reach customers all around the world.

A Family Business Created by our 'ohana for YOU

Made with low sugar and lots of Maui grown fruit to enjoy with your loved ones. Each purchase supports our family business. We appreciate YOU!

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