Our Story
Kōko Val Hawaiʻi is a locally owned, small family business based in Wailuku, Maui, Hawaiʻi, which creates delicious fruit spreads in various flavors using low amounts of organic cane sugar. Each spread is a healthy alternative to commercially produced jams which usually contain high amounts of sugar or unhealthy ingredients such as high fructose corn syrup.
Koko Val Hawai’i was founded by Claudia B. in the midst of the COVID-19 pandemic in 2020. She wanted to share her love for the beautiful Hawaiian islands by creating products which reflect the Hawaiian lifestyle and its beauty and taste.
Completely rebranded in 2024, Claudia concentrated on refining her jam making skills and created delicious low sugar jams with the purpose to share a culinary delight from Hawai’i.
The brand got its name after Claudia’s daughter Koko Val (short for Kōlea Valentina), who inspired her to become an entrepreneur.
MEET THE CULINARY ARTIST: CLAUDIA
When I was a little girl, growing up in Austria and spending the summers in Poland, I watched my grandmother cooking and canning fruits. My family had a big orchard with various fruit trees and and a vegetable garden. To ensure having nutritious fruits and vegetables during the cold winters in Europe, we canned the vegetables or made jams with the fruits that were available. It was a lifestyle - a lifestyle of healthy living and using whatever was given to us by nature.
This experience made me become passionate about how amazing and clever preserving was.
Fascinated by Hawaii's tropical fruits such as Mango, Pineapple and Passion fruit, my mom and I started making jams in my home kitchen on Maui during the COVID19 pandemic in 2020. We then enjoyed the freshly made jam on toast or pastries.
With many years of work experience and a business degree from Hawai'i Pacific University, I was inspired and determined to start a family business sharing a culinary delight of fine Hawaiian fruits with the rest of the world.
The BRAND
The Koko Val Hawai'i brand stands for high quality fruit spreads, which are made with locally grown fruits, minimal sugar and lots of Aloha. Made in small batches and hand-filled in 6 oz. jars, each flavor is perfect for enjoying or gifting.
IS IT A JAM OR FRUIT SPREAD?
Technically, a jam is called a jam because of its very high sugar content. Since our products are low in sugar, we refer to them as fruit spreads. This means that we use at least a third less sugar than a regular jar of jam. Also we don't ever use High Fructose Corn Syrup or any artificial ingredients in any of our products. The shelf life is approximately 9-12 months.
"I hope that you enjoy the exceptional taste of my fruit spreads. Thank you for supporting me and my family with purchasing products from my online shop or from any of the featured retail stores on the islands".
ALOHA
-Claudia & 'Ohana
Our Mission
We want you to feel delighted and satisfied with all our products. All fruit spreads are made in small batches to ensure freshness. It is our mission to support local commerce and sustainability.
We love supporting local farms. Ultimately, we want Hawaii to be a self sustaining & thriving economy.
Our Vision
It is our vision that Koko Val Hawaiʻi can become a global Hawaiian fruit brand and that itʻs reputation for origin and quality would reach customers all around the world.
